A/B Test Report - inne

Generated: 2025-12-13 23:57 | Tests: 28 | Generated in: -0.0s | Sorted by: Most negative first

Red = losing money | Green = gaining money | White = neutral/baseline | Gray italic = disabled (hidden by default)
INNE-773 Test free pouch vs free pouch/10% off code
Started Dec 10
Days 3d
Conversions 60
Visitors 5,815
Impact -€2,064.40
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
C Control €8,100.50 32/2,953 €2.74 - -
V1 Variation 1 €6,036.10 28/2,862 €2.11 -23.12% 47.62%
Status: inconclusive
The data is still being collected, so it is too early to make a recommendation.
INNE-696 [PROD] [E] 3-month subscription plan placement test (ICE 21/30)
Started Dec 01
Days 12d
Conversions 235
Visitors 20,110
Impact -€839.80
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
C Control €27,545.40 118/9,999 €2.75 - 0%
Variation 1 €26,705.60 117/10,111 €2.64 -4.12% 48.28%
Status: inconclusive
It is not possible to make a recommendation as the data is still being collected.
INNE-757 Replicate Casper's review module on inne PDP using Trustpilot
Started Dec 10
Days 3d
Conversions 55
Visitors 3,192
Impact -€581.40
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
C Control €6,830.10 29/1,570 €4.35 - -
V1 Variation 1 €6,248.70 26/1,622 €3.85 -11.45% 48.93%
Status: inconclusive
There is insufficient data to make a recommendation.
INNE-691 [SCIENCE] [E] Add secondary quiz CTA with 10 text variations (ICE 24/30)
Started Nov 18
Days 25d
Conversions 11
Visitors 378
Impact €0.00
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
C Control €0.00 0/39 - - Collecting Data
V1 Is inne for you? €560.40 3/33 €16.98 - Collecting Data
V2 Test your suitability €0.00 - - - Collecting Data
V3 Personal analysis €223.50 1/35 €6.39 - Collecting Data
V4 Take suitability test €0.00 0/51 - - Collecting Data
V5 Your fertility profile €447.00 2/35 €12.77 - Collecting Data
V6 Science meets you €0.00 0/31 - - Collecting Data
V7 Find your path €113.90 1/37 €3.08 - Collecting Data
V8 3 questions to start €103.50 1/34 €3.04 - Collecting Data
V9 Hormone-free for y... €298.50 1/39 €7.65 - Collecting Data
V10 Start quick check €591.60 2/44 €13.45 - Collecting Data
Status: inconclusive
There is not enough data to make a recommendation.
INNE-759 [MINILAB]: CTA Text Optimization – “Jetzt bestellen / Buy Now” (ICE: 22/30)
Started Dec 05
Days 8d
Conversions 34
Visitors 991
Impact €0.00
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
Jetzt bestellen €0.00 0/99 - - Collecting Data
Jetzt starten €1,356.50 5/92 €14.74 - Collecting Data
Heute noch anfang... €379.20 1/97 €3.91 - Collecting Data
Jetzt Hormone tra... €734.30 3/97 €7.57 - Collecting Data
Hormontracking st... €512.70 2/85 €6.03 - Collecting Data
Jetzt ausprobieren €815.10 3/79 €10.32 - Collecting Data
Zyklus optimieren €874.80 3/89 €9.83 - Collecting Data
Jetzt entdecken €759.90 3/86 €8.84 - Collecting Data
Jetzt loslegen €762.60 3/86 €8.87 - Collecting Data
Noch heute starten €803.60 5/91 €8.83 - Collecting Data
Direkt bestellen €1,097.10 6/90 €12.19 - Collecting Data
Status: inconclusive
The test is collecting data and no recommendation can be made at this time.
INNE-772 [MINILAB]: Heading – “Ein bequemes Testerlebnis” (ICE: 24/30)
Started Dec 09
Days 4d
Conversions 20
Visitors 555
Impact €0.00
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
Ein bequemes Test... €268.20 1/51 €5.26 - Collecting Data
Komfortabel testen €877.20 4/59 €14.87 182.72% Collecting Data
Speicheltest - bequ... €1,152.10 - €21.74 313.36% Collecting Data
Ein Test, der zu dei... €0.00 0/65 - - Collecting Data
Sanft, sauber und ... €0.00 0/43 - - Collecting Data
Die einfache Art, de... €214.20 1/62 €3.45 -34.30% Collecting Data
Für deinen tägliche... €398.00 1/50 €7.96 51.36% Collecting Data
Sauberes und bequ... €0.00 0/40 - - Collecting Data
Ein Test, der sich m... €1,492.20 6/65 €22.96 336.54% Collecting Data
Hormontracking oh... €536.00 2/52 €10.31 96.01% Collecting Data
Hormontracking ga... €815.80 5/68 €12.00 128.13% Collecting Data
Status: inconclusive
The test is still collecting data and no recommendation can be made at this time.
INNE-780 [MINILAB]: Step 1 Subheadline & Bullet Points Copy Variants (ICE: 22/30)
Started Dec 11
Days 2d
Conversions 8
Visitors 312
Impact €0.00
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
Ein angenehmes Erl... €0.00 0/29 - - Collecting Data
Einfach & hygienisch €377.50 2/31 €12.18 - Collecting Data
Sanft & bequem €214.20 - €6.49 - Collecting Data
Entspannt testen €0.00 0/29 - - Collecting Data
Weil es einfach geht €0.00 0/20 - - Collecting Data
Dein Test, dein Ko... €0.00 0/34 - - Collecting Data
Sauber & stressfrei €398.00 1/39 €10.21 - Collecting Data
Testen war noch ni... €125.80 1/20 €6.29 - Collecting Data
Ein neues Testgefühl €693.60 3/39 €17.78 - Collecting Data
Bequem von Anfan... €338.30 1/33 €10.25 - Collecting Data
Ein Test, der sich g... €0.00 0/38 - - Collecting Data
Status: inconclusive
The test is still collecting data.
INNE-777 [MINILAB]: Step 3 Heading — Companion App Positioning (ICE: 25/30)
Started Dec 11
Days 2d
Conversions 9
Visitors 328
Impact €0.00
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
Eine zuverlässige A... €0.00 0/25 - - Collecting Data
Deine vertrauenswü... €338.30 1/34 €9.95 - Collecting Data
Dein Begleiter zur H... €253.30 1/26 €6.03 - Collecting Data
Immer da, immer z... €0.00 0/25 - - Collecting Data
Mit dir durch jeden... €253.30 1/26 €9.74 - Collecting Data
Dein täglicher Horm... €976.00 4/33 €29.58 - Collecting Data
Zuverlässige Unters... €0.00 0/29 - - Collecting Data
Dein Wegweiser dur... €0.00 0/33 - - Collecting Data
Die App, die immer... €0.00 0/35 - - Collecting Data
Deine App, dein Rh... €124.20 1/22 €5.65 - Collecting Data
Gemeinsam, bei je... €202.30 1/40 €5.06 - Collecting Data
Status: inconclusive
More time is needed to gather data for statistical significance, as all variations are currently collecting data.
INNE-776 [MINILAB]: Step 2 Heading – “Das weltweit erste mobile Hormonlabor” (ICE: 24/30)
Started Dec 11
Days 2d
Conversions 6
Visitors 347
Impact €0.00
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
Das weltweit erste ... €338.30 1/48 €7.05 - Collecting Data
Das erste Hormonla... €0.00 0/35 - - Collecting Data
Deine persönliche H... €593.30 0/35 €17.98 155.09% Collecting Data
Ein Hormonlabor in ... €0.00 0/25 - - Collecting Data
Das erste tragbare ... €124.20 1/27 €4.60 - Collecting Data
Dein Hormonlabor f... €202.30 1/29 €6.98 - Collecting Data
Innovativ. Mobil. De... €0.00 0/26 - - Collecting Data
Die Zukunft der Hor... €0.00 0/32 - - Collecting Data
Das erste Hormonla... €0.00 0/35 - - Collecting Data
Revolutioniere dein ... €0.00 0/27 - - Collecting Data
Wissenschaft in dei... €889.30 3/28 €31.76 - Collecting Data
Status: inconclusive
Further data collection is needed to reach a conclusion.
INNE-789 [MINILAB]: Step 3 Section – Headline + Subheading + Bullet Points (ICE: 24/30)
Started Dec 12
Days 1d
Conversions 5
Visitors 196
Impact €0.00
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
Tracke deine Proge... €338.30 1/13 €26.02 - Collecting Data
V1 Progesteron verste... €0.00 0/15 - - Collecting Data
V2 Dein Hormonprofil -... €0.00 0/0 - - Collecting Data
V3 Jeden Tag neue Erk... €0.00 0/19 - - Collecting Data
V4 Progesteron verste... €0.00 0/21 - - Collecting Data
V5 Dein Zyklus, deine €0.00 0/23 - - Collecting Data
V6 Erfasse deinen Zykl... €651.30 2/22 €29.60 - Collecting Data
V7 Jeden Tag wissen, ... €0.00 0/25 - - Collecting Data
V8 Progesteron: Dein t... €0.00 0/17 - - Collecting Data
V9 Zyklus verstehen - ... €124.20 1/20 €6.21 - Collecting Data
V10 Progesteron im Fok... €214.20 1/21 €10.20 - Collecting Data
Status: inconclusive
There isn't enough data to make a recommendation at this time.
INNE-766 [MINILAB]: Step 1 Heading & Subheading (ICE: 25/30)
Started Dec 05
Days 8d
Conversions 29
Visitors 872
Impact +€124.20
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
Sammeln €591.60 2/104 €5.69 - Collecting Data
Speichel sammeln €96.00 1/54 €1.78 - -
Einfach sammeln €1,209.80 - €11.75 106.48% Collecting Data
Schnell und einfach €1,202.10 5/120 €10.02 76.10% Collecting Data
So startest du €1,139.60 5/87 €13.10 130.27% Collecting Data
Dein erster Schritt €338.30 1/102 €3.32 -41.69% Collecting Data
Sammeln leicht ge... €1,480.80 6/101 €14.66 157.74% Collecting Data
Start der Messung €124.20 1/111 €1.12 -80.33% Collecting Data
Sammeln in Sekun... €125.80 1/97 €1.30 -77.20% Collecting Data
Los geht's €1,787.60 7/96 €18.62 227.34% Collecting Data
Status: inconclusive
Collect more data for each variation to reach statistical significance before making a decision.
INNE-762 [MINILAB]: Heading "Hormontracking – einfacher als je zuvor" test (ICE: 22/30)
Started Dec 05
Days 8d
Conversions 33
Visitors 967
Impact +€125.80
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
Hormontracking - ei... €591.60 2/84 €7.04 - Collecting Data
Hormontracking ga... €741.10 4/87 €8.52 20.95% Collecting Data
Hormontracking oh... €660.10 2/85 €7.68 8.98% Collecting Data
Hormontracking, da... €338.30 1/78 €4.34 -38.42% Collecting Data
Tägliches Hormontr... €647.80 3/86 €7.53 6.95% Collecting Data
Intelligentes Hormo... €506.60 2/85 €5.96 -15.38% Collecting Data
Deine Fruchtbarkeit... €775.30 3/99 €7.83 11.20% Collecting Data
Bequem dein Zyklu... €915.10 4/73 €12.54 77.99% Collecting Data
Smarter Zyklustrac... €125.80 1/99 €1.27 -81.96% Collecting Data
Einfach, täglich, zu... €1,801.40 7/103 €17.49 148.33% Collecting Data
Hormontracking ne... €992.70 4/88 €11.28 60.17% Collecting Data
Status: inconclusive
Statistical analysis is still in progress, so it is not possible to make a recommendation at this time.
INNE-737 [HOME] [M]: Comparison Label Wording Optimization – “Smart” (ICE: 23/30)
Started Dec 03
Days 10d
Conversions 114
Visitors 8,120
Impact +€140.70
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
C Smart €2,307.60 12/1,012 €2.28 - -
V1 Intelligent €4,951.20 21/1,061 €4.67 104.65% 52.83%
V2 Datenbasiert €2,448.30 10/1,078 €2.27 -0.40% 49.95%
V3 Technologiegestützt €3,345.00 13/1,047 €3.19 40.11% 51.12%
V4 Smarte Technologie €3,866.50 14/1,120 €3.45 51.40% 51.50%
V5 Smart & Einfach €3,102.60 14/1,088 €2.85 25.06% 50.79%
V6 Smarte Einblicke €1,621.10 8/709 €2.29 - -
V7 Hormonbasiert €5,910.30 22/1,005 €5.88 157.91% 53.61%
Status: inconclusive
The test is ongoing, and more data is needed before a winning variation can be determined.
INNE-767 [MINILAB]: Step 2 Heading & Subheading (Measurement Step) (ICE: 24/30)
Started Nov 17
Days 26d
Conversions 31
Visitors 987
Impact +€253.30
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
Messen €1,157.50 4/97 €11.93 - Collecting Data
Messen leicht gem... €860.30 3/93 €9.25 -22.48% Collecting Data
Teststreifen einlegen €1,338.40 2/85 €17.38 45.66% Collecting Data
Einführen & Messen €377.50 2/85 €4.44 -62.78% Collecting Data
Präzise messen €253.30 1/84 €3.02 -74.73% Collecting Data
Dein nächster Schritt €1,066.20 4/102 €10.45 -12.40% Collecting Data
Streifen messen €751.50 4/92 €8.17 -31.55% Collecting Data
So misst du richtig €449.80 3/116 €3.88 -67.51% Collecting Data
Nächster Schritt: ... €970.70 4/115 €8.44 -29.26% Collecting Data
Streifen einführen €870.60 4/118 €7.38 -38.17% Collecting Data
Status: inconclusive
The A/B test is currently inconclusive, as all variations are still collecting data.
INNE-755 [MINILAB]: “Consistent results” / “Verlässliche Ergebnisse” Label Optimization (ICE: 23/30)
Started N/A
Days N/A
Conversions 39
Visitors 1,022
Impact +€352.10
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
Verlässliche Ergebni... €352.10 3/100 €3.52 - Collecting Data
Zuverlässige Result... €551.80 2/110 €5.02 42.47% Collecting Data
Gleiche Ergebnisse €591.60 - €6.43 82.63% Collecting Data
Vertrauen in deine €1,547.20 7/102 €15.17 330.80% Collecting Data
Wissenschaftlich fu... €506.60 2/100 €5.07 43.88% Collecting Data
Stabile Zyklusdaten €887.40 4/99 €8.96 154.58% Collecting Data
Genau & verlässlich €1,133.50 4/108 €10.50 198.08% Collecting Data
Exakte Ergebnisse, ... €1,509.10 6/91 €16.58 370.99% Collecting Data
Gleiche Werte, glei... €826.70 4/105 €7.87 123.61% Collecting Data
Verlässliche Zyklus... €1,016.10 5/103 €9.87 180.18% Collecting Data
Jeden Tag präzise €458.70 2/104 €4.41 25.26% Collecting Data
Status: inconclusive
The test is still collecting data so there is no recommendation available.
INNE-687 [HOME]: Optimize clarity & motivation of strip refill messaging (with bullet points) (ICE:
Started Nov 21
Days 22d
Conversions 534
Visitors 17,496
Impact +€372.90
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
C Control €12,497.50 52/2,047 €6.11 - -
V1 Vierteljährliche Auto... €13,521.30 56/1,978 €6.84 11.97% 51.54%
V2 Nie wieder ohne - V... €9,186.40 39/970 €9.47 - -
V3 Vierteljährliche Nac... €7,421.90 33/780 €9.52 - -
V4 Bequeme Strip-Na... €15,098.50 55/2,016 €7.49 22.67% 52.94%
V5 Sorgenfreier Quart... €15,913.20 64/1,981 €8.03 31.57% 54.06%
V6 Im Rhythmus bleibe... €12,870.40 54/2,040 €6.31 3.34% 50.34%
V7 Einmal einrichten - i... €4,752.60 18/381 €12.47 - -
V8 Variation 8Pünktlich... €14,517.20 54/1,948 €7.45 22.06% 52.78%
V9 Mühelose Quartalsl... €9,743.30 41/1,378 €7.07 - -
V10 Dein einfacher Nac... €15,492.90 68/1,977 €7.84 28.36% 53.72%
Status: inconclusive
More data is needed to determine statistical significance.
INNE-763 [MINILAB]: Subheadline "Deine Fruchtbarkeit täglich im Blick" test (ICE: 22/30)
Started Dec 05
Days 8d
Conversions 34
Visitors 939
Impact +€446.70
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
Deine Fruchtbarkeit... €1,429.40 6/101 €14.15 - Collecting Data
Behalte täglich den ... €446.70 2/100 €4.47 -68.44% Collecting Data
Tägliche Einblicke i... €253.30 - €4.97 - -
Fertility-Tracking fü... €1,961.70 8/107 €18.33 29.54% Collecting Data
Jeden Tag wissen, €253.30 1/61 €4.15 - -
Deinen Zyklus tägli... €923.80 4/110 €8.40 -40.66% Collecting Data
Fruchtbarkeit einfa... €221.80 2/69 €3.21 - -
Ein täglicher Blick a... €717.50 3/104 €6.90 -51.25% Collecting Data
Täglich Klarheit übe... €813.80 3/115 €7.08 -50.00% Collecting Data
Deine Fruchtbarkeit... €100.50 1/63 €1.60 - -
Jeden Tag dein Zy... €974.00 4/109 €8.94 -36.86% Collecting Data
Status: inconclusive
More data is needed to determine a recommendation.
INNE-689 [HOME] [E] Secondary quiz CTA optimization on How It Works page (ICE 24/30)
Started Nov 18
Days 25d
Conversions 92
Visitors 2,697
Impact +€1,199.20
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
C Control €2,122.30 9/389 €5.46 - Collecting Data
V1 Variation 1 €1,177.10 5/127 €9.27 - -
V2 Variation 2 €3,321.50 13/395 €8.41 54.13% Collecting Data
V3 Variation 3 €1,147.00 5/108 €10.62 - -
V4 Variation 4 €730.10 3/117 €6.24 - -
V5 Variation 5 €3,983.30 16/398 €10.01 83.44% Collecting Data
V6 Variation 6 €3,390.00 13/382 €8.87 62.66% Collecting Data
V7 Variation 7 €3,974.80 18/413 €9.62 76.40% Collecting Data
V8 Variation 8 €789.80 3/122 €6.47 - -
V9 Variation 9 €597.00 2/117 €5.10 - -
V10 Variation 10 €1,386.80 5/129 €10.75 - -
Status: inconclusive
More data is needed to determine the winning variation.
INNE-661 [HOME]: Minilab Package Heading Test Improve Clarity & Value Communication (ICE: 24/30)
Started Oct 22
Days 52d
Conversions 870
Visitors 36,060
Impact +€1,221.65
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
C Control €70,973.25 293/11,416 €6.22 - -
inne Reader + Mon... €4,260.40 19/976 €4.37 - -
inne Komplett-Set €2,176.40 9/478 €4.55 - -
inne Reader & Strip... €72,194.90 287/11,226 €6.43 3.44% 52.00%
inne Reader mit Mo... €4,953.00 19/982 €5.04 - -
inne Basis-Set €27,737.60 108/4,750 €5.84 - -
inne Hormontest-Set €16,238.50 66/2,917 €5.57 - -
inne Reader Paket €13,827.25 62/2,856 €4.84 - -
inne All-in-One Set €2,217.60 7/459 €4.83 - -
Status: inconclusive
The experiment is not conclusive since no variation meet the winner threshold.
INNE-756 [MINILAB]: “Fits your routine” / “Passt zu deinem Alltag” Label Optimization (ICE: 24/30)
Started Dec 02
Days 11d
Conversions 49
Visitors 1,290
Impact +€1,613.10
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
Passt zu deinem All... €1,856.00 9/176 €10.55 - Collecting Data
Integriert sich in dei... €338.30 1/98 €3.45 - -
Einfach in deinen A... €1,613.10 7/185 €8.72 -17.32% Collecting Data
Kein Aufwand im A... €476.80 2/82 €5.81 - -
Passt morgens per... €253.30 1/94 €2.69 - -
Spart dir Zeit, jede... €2,015.60 8/205 €9.83 -6.76% Collecting Data
Alltagsfreundlich €847.60 4/89 €9.52 - -
Für vielbeschäftigt... €223.50 1/82 €2.73 - -
Nimm's unterwegs €956.50 5/99 €9.66 - -
Kein Stress, keine U... €2,526.70 11/180 €14.04 33.11% Collecting Data
Status: inconclusive
The experiment is still collecting data, so no recommendation can be made at this time.
INNE-743 [MINILAB]: Minilab Hero Heading Variations (ICE: 24/30)
Started Nov 28
Days 15d
Conversions 85
Visitors 1,861
Impact +€1,814.30
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
Verhütung ohne We... €1,814.30 8/206 €8.81 - Collecting Data
Verhütung ohne Te... €2,082.10 8/209 €9.96 +13.11% Collecting Data
Verhütung ohne Ger... €3,159.40 15/251 €14.30 +62.32% Collecting Data
Verhütung ohne Tra... €3,259.70 15/251 €12.99 +47.46% Collecting Data
Nur Speichel - kein... €1,191.30 5/153 €7.79 - -
Verhütung durch S... €2,582.40 11/190 €13.59 +54.32% Collecting Data
Verhütung mit Spei... €971.60 5/134 €7.25 - -
Keine Wearables - n... €427.50 3/46 €9.29 - -
Moderne Verhütung... €730.30 3/160 €4.56 - -
Verhütung ohne Te... €2,750.00 11/210 €13.10 +48.69% Collecting Data
Verhütung, die nur €253.30 1/51 €4.97 - -
Status: inconclusive
No recommendation can be made as the test is still collecting data for most variations, so continue running the test.
INNE-775 [PROD] [E] Christmas delivery guarantee messaging on PDP (ICE 23/30)
Started Dec 10
Days 3d
Conversions 62
Visitors 5,926
Impact +€1,854.10
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
C Control €6,373.30 28/2,900 €2.20 - -
V1 Variation 1 €8,227.40 34/3,026 €2.72 23.72% 51.71%
Status: inconclusive
A winning variation could not be determined based on the statistical data.
INNE-720 [HOME]: Cycle Duration Eligibility (ICE: 25/30)
Started Nov 17
Days 26d
Conversions 570
Visitors 19,820
Impact +€1,961.20
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
C Control €32,316.10 134/5,079 €6.36 - -
(V1) Mein Menstruations... €3,652.50 16/537 €6.80 - -
(V2) Meine Periode kom... €37,687.30 155/5,076 €7.42 16.69% 55.81%
(V3) Meine durchschnittl... €5,520.80 23/636 €8.68 - -
V4 Mein Zyklus dauert €5,545.70 24/583 €9.51 - -
V5 Ich habe regelmäßi... €4,961.80 18/555 €8.94 - -
V6 Mein Zyklus liegt z... €6,242.10 23/635 €9.83 - -
Mein Zyklus liegt im... €3,902.40 16/538 €7.25 - -
(V8) Mein Menstruations... €3,120.60 13/620 €5.03 - -
V9 Mein Zyklus erfüllt €34,277.30 134/5,058 €6.78 6.51% 52.06%
V10 Die Dauer meines Z... €3,568.90 14/503 €7.10 - -
Status: inconclusive
Consider focusing on (V2) Meine Periode kom... for potential improvement.
INNE-754 [MINILAB]: Benefit Text – “No pain / Schmerzfrei” (ICE: 22/30)
Started Nov 28
Days 15d
Conversions 83
Visitors 1,828
Impact +€2,376.20
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
Schmerzfrei €2,756.10 13/291 €9.47 - Collecting Data
Sanft für deinen Kö... €2,376.20 12/263 €9.03 -4.61% Collecting Data
Frei von Schmerzen €2,613.90 10/280 €9.34 -1.43% Collecting Data
Ohne Beschwerden €455.60 2/64 €7.12 - -
Sanfte Anwendung €298.50 1/37 €8.07 - -
Schmerzfreie Anwe... €597.00 2/41 €14.56 - -
Kein Stechen, kein ... €2,469.40 11/259 €9.53 0.67% Collecting Data
Keine Schmerzen, k... €3,720.60 16/241 €15.44 63.00% Collecting Data
Sicher & schmerzfrei €577.30 3/43 €13.43 - -
Tägliche Anwendun... €223.50 1/55 €4.06 - -
Komfort ohne Sch... €3,133.80 12/254 €12.34 30.27% Collecting Data
Status: inconclusive
The A/B test is still collecting data, so no recommendation can be made at this time.
INNE-588 Stock is low indicator (little progress bar on bottom)
Started Dec 08
Days 5d
Conversions 101
Visitors 5,877
Impact +€3,736.10
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
C Control €8,296.40 35/2,338 €3.55 - -
Variation 1 €12,032.50 47/2,339 €5.14 44.97% 53.80%
Variation 2 €4,170.70 19/1,200 €3.48 - -
Status: inconclusive
There is insufficient data to make a recommendation.
INNE-710 [HOME]: CTA Text Variation – Buy your Minilab (ICE: 23/30)
Started Nov 11
Days 32d
Conversions 663
Visitors 23,771
Impact +€4,668.30
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
C Control €52,464.00 214/8,551 €6.14 - -
V1 Hol dir dein Minilab €37,543.70 157/4,393 €8.55 - -
V2 Jetzt Minilab beste... €2,266.30 9/237 €9.56 - -
V3 Minilab jetzt sichern €1,073.80 4/258 €4.16 - -
V4 Dein Minilab wartet €2,042.10 9/223 €9.16 - -
V5 Starte mit deinem ... €545.80 4/225 €2.43 - -
V6 Teste dein Hormon... €0.00 0/0 No data yet - -
V7 Minilab-Bestellung ... €6,036.60 24/939 €6.43 - -
V8 Gleich dein Minilab ... €57,132.30 227/8,509 €6.71 9.44% 55.08%
V9 Dein Minilab bestel... €1,524.20 7/193 €7.90 - -
V10 Jetzt loslegen mit ... €1,395.45 8/243 €5.74 - -
Status: inconclusive
Not enough data to make a recommendation.
INNE-567 [HOME] [E] Add "Certification" page link to main navigation menu (ICE 22/30)
Started Nov 18
Days 25d
Conversions 624
Visitors 21,630
Impact +€6,427.55
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
C Control €74,351.30 297/10,808 €6.88 - -
Variation 1 €80,778.85 327/10,822 €7.46 8.50% 56.44%
Status: Collecting Data
Wait to see which variation performs best since the data is still being collected.
INNE-741 [HOME] [M]: “Contraceptive / Verhütungsmethode” Comparison Label Optimization (ICE: 22/30)
Started Nov 27
Days 16d
Conversions 337
Visitors 12,511
Impact +€12,700.80
VWO ReportTicket
Variation Total Value Conv/Visitors Value/Visitor Improvement Probability
Verhütungsmethode €13,579.00 54/2,316 €5.86 - -
Hormonfrei €15,740.50 63/2,391 €6.58 12.28% 51.76%
Natürlich €9,312.80 40/1,303 €7.15 - -
Zyklusbasiert €7,295.10 32/1,226 €5.95 - -
Fruchtbarkeit €12,700.80 52/2,387 €5.32 -9.25% 48.32%
Zyklusverfolgung €8,915.20 39/1,256 €7.10 - -
Ohne Hormone €9,604.80 38/1,220 €7.87 - -
Gerätemethode €4,846.50 19/412 €11.76 - -
Status: inconclusive
The "Hormonfrei" variation has the highest probability of being better than the baseline.